When I first saw the insta stories emoticon on my insta feed I was like what on earth is that! Was bit reluctant on clicking through them! I was honestly clueless as to what they are and what am I supposed to do with them!
Once I plucked the courage to did click through I was like ummm… I was skeptical about the success of that feature. The things that really ticked me off were the rawness of the images! no filter!! no editing!!! I mean its like a home video what is up with that!!
But once I got into clicking!!! there was no turning back! I went on and on and on with it! jumping right off from one insta story to the other! Even looking forward to the stories that were coming every single day!
I have to admit I was wrong about them! And it took me a while to figure them out!! Here are some things that I have learnt about them and how you can use insta stories to relate to your readers as well!
Its story telling at its best!!!! We looooooove stories!! We are used to telling them through our well established and polised insta feeds and this time we are practicing with the unedited real ones!
LACK OF SOPHISTICATION
While we are hard at work creating beautiful images and creating gorgeous feeds. Insta stories come as a relief!!!!! We don’t have to painstakingly style anything!!!!!!!! Really!! And we can still gain our followers love out of it!!!! Really! Really!!
Insta stories has REMOOOOOVED barriers!!! I mean I am making design decisions with Emily Henderson!!!!!!!
How COOL IS THAT!!!!
Its something very personal very fun and very creative!! All at the same time!!
TASTE OF THE PLACE
I once saw the insta story of someone, while in my bed at night exhausted and just drifting to sleep! This insta story was of a person who went to a beaaaauuutiful place to hike. And she posted a short video of herself standing in the midst of the daisy field which were bolwing with wind and looking up at the mountain peeks where the rest of the hikers were!
And the experience was unbelieveble
It was as if I was transmitted to the daisy field
And was feeling the wind passing by!!!!!
It was that powerful
Moral of the story: Nature is very powerful and when you share it unfiltered through the lens of your camera it can be mesmerizing!
So never miss out on an opportunity to share nature with your readers!!
Some brands like ikea have used it like those power point slide shows to promote and to announce promotions! And there are different factors which make them work!! Like the creative use of cute emoticons! The font and styling!!
No matter how you use it! It is a very effective and powerful tool! And it does have the power to suck you in!!!!!!!!!!!
Verdict: I am going to treat my insta stories like my oolllld insta feed where I was shooting as I go! and having fun with it! I love that I dont hve to worry about glamourizing each adn every image. And I love that it is still powerful in that respect!
And the rest we all know our tastes and strategies change as we go, We are constantly figuring out what goes best for us. Its like we are tuned into getting to know where we have to go.
How are you dealing with your insta stories? What is your favourite part about them? Did they ring any bell with you or prefer your insta stroll more over them? Would love to know!!
Follow me on instagram if you arent already! 😉 @deeppurpleandblue and find out how I am using my insta stories!!